Do you want to help solve the world's most pressing challenges? Feeding the world's growing population and slowing climate change are two of the world's greatest challenges. AGCO is a part of the solution! Join us to make your contribution.
The Digital Content Manager will be responsible for updating and maintaining website content to ensure it is current, accurate, and engaging. This role involves evaluating and implementing strategies to improve website traffic, engagement, and conversion rates. The manager will support the marketing automation team with content creation for emails and landing pages, oversee translation projects, and collaborate with web designers to optimize user experience through A/B testing. Additionally, the role requires staying updated with the latest digital marketing trends and tools.
Your Impact
Update and maintain website content to ensure it is current, accurate and engaging (e.g., product pages, event pages, marketing campaigns, general company information). Evaluate and implement opportunities to improve website traffic, engagement and conversion (e.g., SEO, personalization).
Support the marketing automation team with content creation for and deployment of marketing emails and landing pages, as assigned. Collaborate with the extended marketing to develop content for email nurture campaigns that support business objectives.
Oversee translation projects for website, CRM, marketing automation and other digital marketing projects as assigned. Coordinate with in-market reviewers and regional marketing teams as needed to ensure timely and accurate translations.
Leverage tools like Google Analytics to monitor website analytics and provide recommendations to improve user experience and conversion rates. Collaborate with web designers/developers to conduct A/B tests to optimize elements such as UX, UI, content and calls-to-action.
Stay up to date with the latest web content and digital marketing trends, tools and technologies to ensure our digital presence remains cutting-edge. Share input on new trends, tools and technologies to enhance marketing capabilities and drive competitive advantage.
Your Experience and Qualifications
Bachelor’s degree in communications, marketing or a related field.
Proven experience in digital content development and management, underscored by strong writing skills.
Experience with content management systems (CMS) such as Adobe Experience Manager, Kontent.ai or similar.
Excellent communication and teamwork abilities. Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Experience with marketing automation platforms (such as Salesforce Marketing Cloud or HubSpot) and/or with translation services such as RWS, Transperfect or Smartling would be nice to have.
Your Compensation
This position will pay within the range of $54K to $110K, based on experience. This position is eligible for a bonus based on 8% of compensation.
Your Benefits
Benefits include health care and wellness plans, flexible and virtual work options (where available), 401(k) Savings Plan with company match, paid holidays, and paid time off, flexible spending accounts, reimbursement for continuing education, company philanthropic programs, company perks programs, and much more…
Your Workplace
You will work with your wonderful AGCO colleagues in Hybrid/Remote model from Tremont, IL. The team is global, with much of our North American operations based in Tremont, IL. This position can be hybrid (with officing out of Tremont) or remote.
We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures and perspectives.
Join us as we bring agriculture into the future and apply now!
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